Somo 2025 Recap: TV Campaign, Awards & Zero Capital Losses

As we step into 2026, we wanted to ensure you didn't miss our 2025 recap, brought to you in a video exclusive over the Christmas period, so here’s another snapshot of the success we achieved together in 2025.

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Highlights from 2025

We continued our 10-year milestone celebrations and launched Somo’s first TV campaign, while once again being voted #1 for Financial Health by 4thWay. In June, we were named Regional Lender of the Year by Bridging & Commercial, and later reached an important milestone: 20,000 active brokers and introducers, helping us achieve our highest-ever level of repeat business.

Our industry recognition continued with three Award nominations from the The National Association of Commercial Finance Brokers (NACFB) displaying our commitment to raising industry standards and bridging excellence.

Strengthening Investor Protection

In September, we launched our Second Charge Limited Capital Loss Guarantee, reinforcing our commitment to on putting investor safety first and demonstrating our confidence in the strength of our second charge product performance.

Across the year, our loans, processes and underwriting were tested, including in court and by the Financial Ombudsman Service - and each time, our approach stood up to scrutiny, reinforcing the strength and discipline behind our lending decisions.

Looking ahead to 2026

We wanted to take this opportunity to thank you, our social investors, for your ongoing trust and support throughout 2025. As we make our way into this new year, our mission remains the same: to prioritise the security of your capital while working to deliver strong returns.

Wishing you a prosperous 2026.