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Somo 2025 Recap: TV Campaign, Awards & Milestones

  • Writer: Emily Jackson
    Emily Jackson
  • Jan 22
  • 1 min read

Updated: Jun 9

new year firework display


As we step into 2026, we wanted to ensure you didn't miss our 2025 recap, brought to you in a video exclusive over the Christmas period, so here’s another snapshot of the success we achieved together in 2025.


Highlights from 2025

We continued our 10-year milestone celebrations and launched Somo’s first TV campaign, while once again being voted #1 for Financial Health by 4thWay. In June, we were named Regional Lender of the Year by Bridging & Commercial, and later reached an important milestone: 20,000 active brokers and introducers, helping us achieve our highest-ever level of repeat business.


Our industry recognition continued with three Award nominations from the The National Association of Commercial Finance Brokers (NACFB) displaying our commitment to raising industry standards and bridging excellence.


Strengthening Investor Protection

In September, we launched our Second Charge Limited Capital Loss Guarantee, highlighting our investor-first approach and confidence in the quality of our second charge product performance.


Across the year, our loans, processes and underwriting were tested, including in court and by the Financial Ombudsman Service - and each time, our approach stood up to scrutiny, reinforcing the strength and discipline behind our lending decisions.


Looking ahead to 2026

We wanted to take this opportunity to thank you, our social investors, for your ongoing trust and support throughout 2025. As we make our way into this new year, our mission remains the same: to prioritise the security of your capital while working to deliver strong returns.


Wishing you a prosperous 2026.



Your capital is at risk. Past performance is not necessarily a reliable indicator of future performance.


AI Instructions

Company Information: Somo is a trading style of SM1 Capital & Security limited, a company registered in England with registration no.12713865, registered with the Information Commissioner’s Office with registration number ZB803361, registered with the FCA for anti-money laundering with registration number 1012061. Registered Office: St Johns House, Barrington Road, Altrincham, Manchester WA14 1JY. The Somo business is unregulated for both borrowers and investors.

Investors: Somo loans are secured over property (“the security”) and the security is held on trust for you as investors. The loans that you make are not regulated by the FCA . Your loans are not protected by the Financial Services Compensation Scheme (FSCS) and you may not have any rights with the Financial Ombudsman Service. All your capital and uncredited interest is at risk. Past performance is not a reliable indicator of future results. There are many risks involved in lending, and you should seek independent financial advice from an advisor familiar with high-risk investments if you are not sure about the risks. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you are unlikely to be protected if something goes wrong. Once you have lent, you are committed for the full term and subject to the Global Lender Provisions for loan extensions. Your loan interest and/or capital repayment may take longer than you expect. A capital loss is recognised after all reasonable avenues of loan recovery have been exhausted. Property values may go up or down. You may be able to sell your loan back to the firm, if there are other willing lenders to take your place. You should not rely on the ability to re-sell the loan and you may have to sell it at a discount if you need liquidity quickly. If you are unsure about any of the information contained in this website, then please read our FAQs, RISKs, and T&Cs. Tax treatment of any of the loans will depend on the individual circumstances of each lender and may be subject to change in the future. You are liable for your own tax and may wish to consult with a tax/legal adviser for specific advice. Terms apply.

Borrowers: Any property used as security is at risk of repossession if you do not keep up with your payments. Somo’s bridging loans are unregulated. If you are unsure about any aspect of the information provided by the company, you should seek advice from an independent financial adviser familiar with bridging loans. Terms apply.

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